Display & Video

Programmatic4

We have the opportunity to set up Programmatic Guarantee (PG), Preferred Deal (PD), and Private Auction (PMP) for purchases in most DSPs, we can set up deals in for example Pubmatic, Magnite, Xandr, Adform and DV360, where ever the customer/the buyer prefers. We offer all the same formats as IO as we do for the programmatic purchases. We can also set up deals targeted towards specific contextual verticals and site-specific. The ads are displayed in an exclusive environment where almost all of the ad impressions are delivered as 100% share of screen. We care about the advertiser having the opportunity to feel exclusive and get a combination of high viewability combined with the high share of screen that we offer. We have selected formats for Swedish and international IAB standards so that we can serve both national as well as international customers. On a weekly basis, Aller Media's sites reach over 50% of all women between the ages of 16-79, according to Orvesto Konsument 2021: 2. Our sites are consumed after working hours and have a peak between 19-23 in the evening, which means that Aller Media can be combined with, for example, news sites so that you as an advertiser can be present 24 hours a day. Contact: Programmatic@aller.com for more info about deal set and other possibilities. Gross CPM from 220 CPM

Context Data17

Reach out contextually, in real time, across the entire Aller Media network. Our contextual control technology enables the advertiser to communicate, to the right person, in the right mindset across all Aller Media's digital brands. Range with precision simply, we simply call the product "Verticals". The technology is based on Machine Learning together with Natural Language Processing where we categorize all our content into different content segments. By reading, among other things, editorial tags, metadata, and the article content where the player is located, we succeed in this. Fashion, Beauty, Health, Exercise, Fun, Food & Drink and interior design are just some of our total of 18 Verticals. The product can be applied to both IO's and programmatic campaigns. Contact us before more info: Programmatic@aller.com

High Impact3

High impact formats offer a canvas for greater creative executions, and it is a category where video and rich media often come together to deliver thumb-stopping and engaging ad experiences. Powerful big images, recognizable logos or products, brand colors and moving images all add up to a noticed and memorable ad. Perfect for building brand and making a lasting impression. We work with third party tech provider Adnami. Ad specifications: Adnami: https://www.adnami.io/specs For more information contact us at programmatic@aller.com

Display & Video13