Products and services

Creative Studio10

Aller Medias Creative Studio is an in-house agency aiming to conceptualize, communicate and distribute campaigns for all Aller Medias B2B customers. With a combination of digital channels, live shopping and print, we create an integrated campaign with high reach and high impact during the campaign period. We reach our target group when they are looking for inspiration, relaxation and entertainment to increase the purchase intention and drive to purchase, in a relevant context under strong brands that have influenced Swedens women for generations. The strength of Aller Media is that we can push all our posts on several brands social platforms, in print and on the site - as long as the content is correct and relevant to the target group.

Print

Appendices & Samples4

Do you want to make a lasting impression on our readers? Show how good your product tastes, smells or feels with a sample. Or insert your own attachment in one of our magazines so you can reach your customers when they are at their best. Our readers have chosen their own newspaper or magazine, therefore, everything related to it is welcome - as a physical greeting from you.

Print

Ad Package - Print3

Here you will find our various ad packages for print.

Display & Video

Programmatic4

We have the opportunity to set up Programmatic Guarantee (PG), Preferred Deal (PD), and Private Auction (PMP) for purchases in most DSPs, we can set up deals in for example Pubmatic, Magnite, Xandr, Adform and DV360, where ever the customer/the buyer prefers. We offer all the same formats as IO as we do for the programmatic purchases. We can also set up deals targeted towards specific contextual verticals and site-specific. The ads are displayed in an exclusive environment where almost all of the ad impressions are delivered as 100% share of screen. We care about the advertiser having the opportunity to feel exclusive and get a combination of high viewability combined with the high share of screen that we offer. We have selected formats for Swedish and international IAB standards so that we can serve both national as well as international customers. On a weekly basis, Aller Media's sites reach over 50% of all women between the ages of 16-79, according to Orvesto Konsument 2021: 2. Our sites are consumed after working hours and have a peak between 19-23 in the evening, which means that Aller Media can be combined with, for example, news sites so that you as an advertiser can be present 24 hours a day. Contact: Programmatic@aller.com for more info about deal set and other possibilities. Gross CPM from 220 CPM

Display & Video

Context Data17

Reach out contextually, in real time, across the entire Aller Media network. Our contextual control technology enables the advertiser to communicate, to the right person, in the right mindset across all Aller Media's digital brands. Range with precision simply, we simply call the product "Verticals". The technology is based on Machine Learning together with Natural Language Processing where we categorize all our content into different content segments. By reading, among other things, editorial tags, metadata, and the article content where the player is located, we succeed in this. Fashion, Beauty, Health, Exercise, Fun, Food & Drink and interior design are just some of our total of 18 Verticals. The product can be applied to both IO's and programmatic campaigns. Contact us before more info: Programmatic@aller.com

Display & Video

High Impact3

High impact formats offer a canvas for greater creative executions, and it is a category where video and rich media often come together to deliver thumb-stopping and engaging ad experiences. Powerful big images, recognizable logos or products, brand colors and moving images all add up to a noticed and memorable ad. Perfect for building brand and making a lasting impression. We work with third party tech provider Adnami. Ad specifications: Adnami: https://www.adnami.io/specs For more information contact us at programmatic@aller.com

Display & Video

Display & Video13

Influencer marketing5

Influencer marketing is also commonly referred to as creative sales or commercial collaborations. Using influencers in your marketing can be a great complement to other forms of advertising. Your brand or campaign ends up in a channel that is the influencer's own - a universe that has been built up over a long period of time where the influencer's followers are loyal and recurring. Aller media's influencers create their own content in collaboration with the customer, content that suits the influencer's brand and language, but which also lands well with readers. Credibility, transparency and creativity are important elements for Aller media's influencers when designing campaigns. In a blog post, you have the opportunity to talk in depth about a product or service, while Instagram is better suited for more image-based inspiration. Various measurements show that the ROI of a blog post or Instagram post of a relevant influencer is significantly higher than traditional advertising. The trick is to choose the right profile with the right target group and of course choose a profile that works with high quality in its content. For increased dissemination of a blog post, you can choose to connect to several social media channels that belong to Aller media's various brands; different sites' Facebook pages or the brands' own Instagram accounts. Several of Aller media's sites also have newsletters where you can also distribute blog posts to reach even more relevant readers. Many of our customers also combine our influencers with native advertising or Partner Promotion. A blogger often adds an extra dimension to that type of material.

Newsletter2

Our brands' newsletters reach 350,000 subscribers. Newsletters are a strongly established form of communicating digitally, you get exposure in a credible and relevant context and reach straight into the right target group. Stand alone We create a newsletter from one of our brands and fill it exclusively with content about the customer. Display in editorial newsletter Advertising space in our editorial newsletters.

Insights5

Do you want to do a survey for your specific industry or your company? We have extensive experience, we are easy to work with and always make sure that you are satisfied. In addition, we know how to ask the right questions to get the most out of the answers. Thanks to the Womens Panel (Kvinnopanelen), we have great insights. For example, we know how many women fry pancakes every Thursday. We also know how many of them who do it with organic eggs. We also know where in the country people believe in economic growth and at what age women feel most invincible

Event

Brand event3

We produce different types of events. In larger galas and events, one of our brands is the sender and we collaborate with our customers. We call the larger events "brand events", they are fully or partially funded by sponsors. Readers can buy tickets for some of these events, others are only open to the industry. Here there are opportunities to create new exciting approaches and reach a broad target group. The event department arranges events for ELLE, ELLE Decoration, ELLE Mat & Vin, Femina, Matmagasinet, Svensk Damtidning, Residence and more. Are you interested in a sponsorship? Please contact one of our project managers.

Event

Concept event3

Aller medias event department develops concept solutions based on the customers wishes. We invite you to an event where we, together with the customer and one of Aller medias brands, stand as a common sender for an event. We arrange reader meetings in the form of brand-building opportunities such as store openings or collection releases. We also tailor major event solutions such as store activation on tour in Sweden, running opportunities / races and trendspotting. We offer a basic package with a number of optional additions. The basic package always includes a follow-up in one of Aller Medias channels. The event department arranges several events for ELLE, ELLE Decoration, ELLE Mat & Vin, Femina, Matmagasinet, Svensk Damtidning, Residence and more. Are you interested in a concept event? Please contact one of our project managers.