Context Data

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Reach out contextually, in real time, across the entire Aller Media network.

Our contextual control technology enables the advertiser to communicate, to the right person, in the right mindset across all Aller Media's digital brands. Range with precision simply, we simply call the product "Verticals".

The technology is based on Machine Learning together with Natural Language Processing where we categorize all our content into different content segments. By reading, among other things, editorial tags, metadata, and the article content where the player is located, we succeed in this. Fashion, Beauty, Health, Exercise, Fun, Food & Drink and interior design are just some of our total of 18 Verticals.

The product can be applied to both IO's and programmatic campaigns.