Challenge: Mutti wanted to raise awareness of their new range of ready-made pasta sauces and put them on the Swedish weekly menu.
Solution: We launched the concept Pomodoro Passion - a love story to pasta, where we activated the profile and pasta lover Sofia Wood. Together with Sofia, we created unique and inspiring content and told how we turn Mondays into "Tomato Monday" with the help of Muttis ready-made pasta sauces. The imagery reflects Italy and Sofias passion for simple rustic food, and through her white dress and the way she pours pasta into her mouth, the tomato and the enjoyment came through even more.
Sophias love affair with pasta and tomatoes became the hub of the campaign, which was then taken out in different formats in the Elle Food & Wine universe, as well as in Sofias social channels (Instagram and blog). The fact that we then created display ads of the images we took created high recognition through the campaign, gave further dissemination and an innovative feeling.
Native Print
Blogg Post
Native Digital
Desktop Display
Mobile Display
Instagram Story